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Member Associated Business Papers, Inc.

The Newspaper of the’ Industry

member Audit Bureau Circulations.

: , . & a a Reentered as second-class matter October 3, 1936 at the post office at Detroit, Michigan, under the Act of March 3, 1879. Trade Mark Registered U. S. Patent Office. Copyright, 1948, by Business News F blishing “a 4. a VELAVI T

Issued Every Monday at 450 W. Fort St., Detroit 26, Mich.

May 10, 1943



Story of the Week

Nev Letters to Learn

Wheat Does Anybody Know? Quick Summary

White House Visit

What the NSRB Is Up To Straws In the Wind

Paul Hoffman, Salesman

No Rest for Averell Harriman

Story of the Week

“Truth is stranger than fiction,” they say, and sometimes good anec- dotes come to life. For a funny yarn that was pure fiction, turn to the “story of the week” in the February 9 issue. Herewith, it comes to life:

Recently the five Firestone brothers paid a visit to the Motor City to show a series of their movies to auto executives. On the evening of their arrival, they rounded up several of Detroit’s outstanding motor admin- istrators, plus an accordion, and ascended to their quarters in the presidential suite of the Book Cadillac for a little harmonizing.

As midnight approached, and the vocalizing had become truly mellow, a knock was heard at the door. In stepped a youngish fellow, nattily at- tried in a dubonnet-tinted bathrobe and a jaunty beret.

“T heard you singing,” he explained, “and I like to sing, myself. Mind if I join you?”

The session continued until 3:30 a.m., and the guest turned out to be James Melton, who had just finished a concert at Masonic Hall.

New Letters to Learn

Hang onto your hats, boys. Here we go again.

Remember the OPA and WPB? Remember priorities and allocations and programming and all the rest of it?

Remember what war was like?

Well they’re oiling up the machin- ery again down in Washington.

The new magic (or hateful) letters are NSRB. They stand for National Security Resources Board. You’ll be hearing more about them. And from them, too.

Title of this now-organizing Board sounds innocent enough. Actually, it is the Office of War Mobilization—or Will become so if anyone shoots a gun at us. It’s the outfit which will frame “controls”: decide who will make what and how much; who will Stay in business and who won’t; and even fix prices, possibly.

Ferdinand Eberstadt, master- minder from the old War Production Board, is on the job again. So are Dun & Bradstreet economists like Ralph Watkins, and a number of s0vernment career men you'd re- member if you were around the WPB and ( /PA much during World War II.

Right now their job is to recruit an Organization. Then they’ll make Plans for running the entire country

down to the last detail—when Shooting starts.

The hope, of course, is that these Plans won’t have to be used.

Pipe S like they will, though, some y.

What Does Anybody Know?

Wty ng the last couple of weeks “aly been nosing around Washing- <<a ying to find out what the ast . on World War III. Is all the _ ‘on synthetic, or is the next the only a matter of time? If it’s oe ‘cal thing, when will the shoot- ‘art? What will happen to in- and business, and especially ‘ngeration and air conditioning ? . “ve seen and listened to a lot of Concluded on Page 8, Column 1)

dy t

First of REMA-RSES Conferences


G-E Answers Charges On Price Cutting

NEW YORK CITY—As the legal battle continued between General Electric Co. and Monarch-Saphin Co., Inc., New York, one of nine retailers which the manufacturer seeks to have enjoined from selling its prod- ucts at less than fair-traded prices, G-E and G-E Supply Corp. had filed these answers to counter-charges by the dealer:

1. G-E denied that it is the leading price cutter of its own products or that it has, by its own acts, caused a competitive situation which has forced businessmen to cut prices on G-E products in order to stay in busi- ness and retain customers.

2. G-E denied that there is any- thing unfair in permitting employes to purchase its products at a dis- count.

3. G-E said it is not responsible for the actions of G-E Supply Corp., since the subsidiary is operated by its own management and is in no sense an agent of General Electric in the resale of G-E home appliances.

4. G-E Supply Corp. declared that its policy is not to sell home appli- ances at retail but that isolated and infrequent sales may have been made

(Concluded on Page 4, Column 5)

Steel Cut May Not Aid Appliance Prices

NEW YORK CITY—United States Steel Corp.’s previously announced plans for cutting steel prices will mean a $2 a ton reduction in cold- rolled strip and sheet steel for the appliance and automotive industries, the company indicates.

Although this represents a distinct downward trend, it is thought un- likely that this price cut will be re- flected in significant price reductions on appliances because it is relatively small.

Largest price cut announced by U. S. Steel was $5 a ton for wire rope, bale ties, and screen cloth.

The company also indicated that the $3-a-ton differential previously paid at its Geneva, Utah, plant is being eliminated. Thus, steel prod- ucts made there will cost no more than those made in the company’s other plants.

Prices of stainless steel have not been changed, but Benjamin Fairless, president of the company, said that they were under consideration at the present time.

Kelvinator Dealers Get ‘Group Life’ Policies

DETROIT, May 10—The first de- velopment of its kind in the field, an exclusive personal group life in- surance plan, is now being offered at no cost to Kelvinator and Leonard appliance dealers by Refrigeration Discount Corp., Nash-Kelvinator finance subsidiary, C. R. Brogan, manager, announced today.

ReDisCo also was the first to offer customer life insurance.

“Often the death of an officer, partner, or proprietor of a business results in an immediate monetary loss to his business associates or heirs since it may be necessary to liquidate assets at a loss to meet immediate expenses and reorganize the business,”’ Brogan said. ‘“‘The best way to provide for protection against such a contingency is through in- surance.

“Recognizing this need, ReDisCo. is (Concluded on Back Page, Column 4)

In Educational Aims

> w

3-Day Meeting, Show On Coast Pulls 1,100

By Phil B. Redeker

SAN FRANCISCO—The Western Refrigeration Educational Exhibit and Conference, first in a series of regional educational meetings jointly sponsored by Refrigeration Equip- ment Manufacturers Association and Refrigeration Service Engineers So- ciety, drew a registered attendance of some 1,100 persons to a three-day conclave of educational exhibits and meetings last weekend at the Palace hotel here.

Over-all reaction to the educa- tional-conference idea was very much on the favorable side. Those attend- ing the exhibits and technical ses- sions who were queried on the benefits obtained were nearly unanimous in asserting that they had learned much that would be beneficial to them in carrying on their refrigeration work.

“All of us have problems and ques- tions about our work or some par- ticular type of equipment, and we had a chance to put these questions to some of the top experts in the business,”’ said one contractor.

“We think it would be wise for manufacturers participating in future shows to put their top men into them, rather than their regional men, because the guy in the field coming to them wants to put his problems before the highest possible authority,” said another visitor.

Reaction of the manufacturers who exhibited, while mixed, was gener- ally on the favorable side. Some ex- pressed the feeling that the attend- ance might have been somewhat greater (some had predicted that 2,000 might attend).

All exhibitors were pretty well agreed, however, that the interest shown by those attending was on a very high level, and carried out the express purpose of the conference. Many of the personnel working the booths said that the “education” was “reciprocal’’—that they would take back to the factory many valuable ideas and suggestions gleaned from their conversations with those at- tending the affair.

A registration fee of $1.00 served to keep out curiosity seekers and others who might have muddled up the proceedings.

Originally it was planned to have meeting sessions with technical talks on Saturday and Sunday mornings only (May 1 and 2), but in plans formulated shortly before the meet- ing opened, full sessions of talks and company educational movies were scheduled for both afternoons, also.

In addition, there were ‘question and answer” forums with boards of experts answering questions before the start of each session.

Saturday Morning, May 1

“The Road Ahead” by H. F. Hil- dreth, Westinghouse Electric Co.

“Seals: Their Replacement, Repair,

(Concluded on Page 4, Column 3)

Westinghouse Strike Vote Remains Doubtful

PITTSBURGH—Whether the CIO United Electrical Workers will call a strike against Westinghouse Electric Corp. in an attempt to achieve its wage increase and pension demands still remains in doubt. :

After halting its talks with the company recently, apparently stymied by the company’s having reduced prices on many of its products, the union had called a meeting of mem- bers to seek approval for its confer- ence board to take a strike vote.

This meeting was postponed, re- portedly because of the weather.

The union is seeking a “‘substantial wage increase” and a $120 a month pension for employes 65 years or older.

Clayton & Lambert Develops 8-Ft. Gas Refrigerator

LOUISVILLE, Ky.— An. 8-cu. ft. gas-fueled, absorption type, house- hold refrigerator has been developed by the Clayton & Lambert Mfg. Co. here after three years of research and development, stockholders learn- ed at the recent annual meeting of the company.

Those attending the meeting were given a preview of the unit, which uses a constant pressure air-cooled system and ammonia as the refrig- erant. Divided into frozen food and general refrigerator compartments with separate doors, the unit main- tains temperatures of F. and 38° F. respectively.

“Considerable interest in our re- frigerator development has been evi- denced by technicians of gas utilities

who were privileged, in recent weeks, |

to gauge its performance,” Charles F. Lambert, president, told the stock- holders.

It was reported that the American

(Concluded on Back Page, Column 5)

New ‘Freon’ Plant Boosts Output 60%

EAST CHICAGO, Ind.—A new plant has begun manufacturing “Freon” fluorine refrigerants here and officials of Kinetic Chemicals, Inc., say it will increase production capacity for these products by 60%.

Construction of the new plant started last August.

Shipments from East Chicago are in ton-capacity containers only. Smaller cylinders will continue to be shipped from Carney’s Point, N. J. However, Kinetic officials warn, more “Freon-12” cannot be shipped unless more shipping containers become available.

Raw materials are now in adequate supply for the year’s production, they say, and shipments will be increased

(Concluded on Back Page, Column 3)

Vacuum Dries Clothes In Bendix-Rand Washer

SOUTH BEND, Ind.—The “radi- cally different’? automatic washer which Bendix Home Appliances, Inc. acquired when it purchased the H. J. Rand Washing Machine Corp. re- cently has as its chief feature an unusual drying system, it has been revealed.

Tank of the Rand washer is lined with rubber. In drying the clothes, water and air are pulled out of the washer by a motor-driven pump which creates a vacuum.

This causes the rubber lining to collapse, squeezing the clothing dry, and, in addition, lowers the boiling point of the water that remains until it passes off as steam.

Bendix hopes to have the new washer on the market by this fall.

Maytag Picks Newton for Automatic Washer Plant

NEWTON, lIowa—Home of the Maytag Co., this city will also have the company’s new $5,000,000 auto- matic washer plant, according to Fred Maytag II, president.

There had been sharp competition between Newton and other cities in Iowa and other states in bidding for the plant ever since Maytag had made his original announcement in February about the new plant.

He had then declared that its loca- tion was in doubt because of New- ton’s lack of utility, transportation, and housing facilities.

Stiff Exam Set

For Contractors By Calif. Law

Firms Must Have Employe Who Can Pass Specific Refrigeration Tests

SAN FRANCISCO California firms who want to operate as a refrig- eration contractor will henceforth be required to have at least one man in their employ pass a_ specific refrigeration examination, according to an amendment to the state Con- tractors Licensing Law which became effective May 1.

Formerly, in order to get a Con- tractors’ License, it was necessary for a refrigeration firm to qualify a man under a general examination on contracting work, but the law now reads as follows:

Scope of Examination

Part 1 (Old) Examination will cover a general knowledge of the con- tractors’ license law, mechanics’ lien law, labor laws (embraces question regarding employment regulation and supervision, work- men’s compensation insurance, safety in employments), and com- mon business knowledge.

Part 2 (New) Sec. 1. Elemental and fundamental knowledge of refrig- eration.

Sec. 2. Identification from photo-

graphs of refrigeration tools, parts,

equipment, fittings, devices, etc.

Sec. 3. Nomenclature: Typical

“Freon” installation for a walk-in


Sec. 4. Selecting equipment, esti-

mating quantities, and figuring a

bid on the above “Freon” walk-in


Various segments of the industry were asked by the state examinations board to submit material sufficient to make two or three complete ex- aminations. The questions will be rather “stiff,” one authority predicted.

It will be necessary for a firm to qualify one man in its organization in order to obtain a license. A licensed contractor will be enabled to work on jobs involving any changes or additions to a _ building. This means, in effect, that all refrigeration firms doing installation work would need a license. Those who did re- frigeration service work only might get by without one.

Another big factor that makes it

(Concluded on Back Page, Column 3)

Redmond Small Motor Prices Slashed 10-16%

OWOSSO, Mich.—Price reductions up to 16% on practically all alternat- ing current induction types of frac- tional horsepower electric motors manufactured by Redmond Co., Inc. here, have been announced by Lewis Hamlin, executive vice president.

Reductions average approximately 10% on motors formerly selling in the $2.50 to $8 price range.

Effective May 1, this is the second price reduction made by Redmond since last December when a 5% cut was announced on these same motors.

Boasting a total production ca- pacity of 35,000 motors per day and employing 3,000, the company manu- factures motors up to_45-hp. for use in a variety of heating, ventilating, and air conditioning applications.

Concerning these reductions, Ham- lin said, “Our success in bringing about certain important manufactur- ing efficiencies has made these cuts possible. We believe there is only one way to avoid the catastrophe of a serious inflation—make a concen- trated effort to streamline production methods, then pass the benefits along to the consumer.”

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Production Up, Electromaster Range Still Trails Demand

MT. CLEMENS, Mich.—All present members of the board of directors of Electromaster Inc., manufacturer of electric ranges, were re-elected at the annual stockholders meeting held in the company’s plant.

R. B. Marshall, president, told the stockholders the demand for the com- pany’s electric ranges from prac- tically every distributor’s territory still exceeds the supply. Finished units move direct from the assembly line into waiting box cars and trucks without the need of storage, Marshall stated.

The company’s production of elec- tric ranges for the first quarter of 1948 is 61% ahead of the correspond- ing period of 1947.

Just plug in-and use


Self - Contained Florist Display Refrigerators

@ Unitized

@ Stainless Steel Front

@ Large, Display Glass Slid- ing Doors

@ Fluorescent Lighting

@ Genuine Cemetric Tile Floor

@ Black Panelyte and Stain- : less Steel Trim No. 630 Junior S/C ¢ Stepped-Up Display Stands Size 72" x 34°* x 66"

Write or call for our latest literature

Chatadlél REFRIGERATORS corp. Formerly A. & S. Refrigerator Co. 645 BROADWAY NEW YORK 12, N.Y. Tel: GRamercy 7-3590


also Complete Stocks of Pipe, Valves & Fittings


Philadelphia, Pa.

Chattanooga, Tenn.

Reading, Pa.

Committee Representing

Mills Creditors Sets New Meeting June 28

CHICAGO—An unofficial commit- tee representing creditors of Mills Industries, Inc., was made official at the first meeting of creditors held April 19, but there was no hearing on the plan of arrangement, the com- mittee reported.

Another meeting to consider the plan was set for June 28, starting at 10 a.m. In the meantime, the com- mittee said, “steps can be taken to consider the contemplated plan in the interest of creditors.”

Members of the creditors’ commit- tee elected at the meeting are F. E. Gibson, Graybar Electric Co., chair- man; Nolan Browning, Bank of America; F. J. Sherwin, Chicago Hardware Foundry Co.; C. L. Shep- hard, Gale Mfg. Co.; R. T. Anderson, Operadio Mfg. Co.; L. W. McBride, Wagner Electric Co.; and Earl Diehl, Westinghouse Electric Corp. James S. Cox, of the Chicago Association of Credit Men’s Service Corp., is secre- tary.

In a letter to creditors, the com- mittee announced that A. E. Tre- ganza has been elected executive vice president and is directly in charge of plant operations. The letter con- tinued:

“We have been furnished state- ments as of March 31, 1948, which show net sales for the month of March were $1,199,825.93 and net loss for the month of March $53,152.72 (included in this loss are depreciation adjustments, factory $48,438.68, ad- ministration $1,179.87). The closing


Unit Bearing Motors are also used on a miscellany of equipments—pumps, ironers, agitators, animated displays and ticker tapes. Here is an inexpensive, quality motor that can be installed and forgotten. Check your motor needs—the Unit Bearing Motor may be just what you're looking for.


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The one-piece aluminum, die-cast rotor and totully enclosed construction of these motors assure depend- able, service-free operation.

Bearings are positively lubricated —need no oiling during the life of the motor. Following the shaded- pole type electrical design, these motors have the low starting torque characteristics especially suited to smooth acceleration.

For details on output ratings and frame sizes, write for GEA-4711. Address: Apparatus Dept., General Electric Company, Schenectady, New York.

inventory as of March 31, 1948, was $5,117,697.96.

“We are advised that the company has been meeting current obligations promptly and they anticipate proper provision for future current pur- chases. We are further advised that no additional loans have been nego- tiated with any lending institution covered by debtor’s certificate.

“Management indicates substantial progress due to seasonal period at hand and no doubt April and May results will indicate this factor.”

Special Biological Unit Brings Druggist Sales

MIAMI BEACH, Fla. Dramatic use of an ordinary domestic refrig- erator converted for biological and vaccine storage has built sales con- siderably for the Prescription Center here, according to Max and Helen Rosenbaum, owners.

The refrigerator, an 8-cu. ft. model, has been outfitted with eight stainless steel drawers, which occupy 90% of its interior space. Each of the stainless steel drawers is divided into a different type of refrigeration- requiring biological drug, such as insulin, injectable vitamins, serums, vaccines, and viruses.

The store carries many unusual specialties which have made it one of the best-known prescription stores in the South—such as a_ special insulin for diabetic patients which is available nowhere else in the area.

The front of the refrigerator features an enameled red cross, with arms 12 in. long, symbolizing the medical importance of the box. Let- tered on the face are the words

—® “biologicals, vaccines, and injectable

vitamins.” ;

Since the refrigerator is set up immediately behind the window and adjacent to the entrance, it attracts far more attention than a refrigera- tor back in the prescription section, such as is the usual practice.

Literally thousands of wealthy Miami Beach visitors, many with diabetes, and scores of regular cus- tomers of the apothecary drugstore have been obtained merely through sight of the box, according to the management.

Bynum Appointed General Sales Head for Carrier

SYRACUSE, N. Y.—Appointment of O. W. Bynum as general saleg manager of Carrier Corp. has been announced by A, P. Shanklin, vice president in charge of the sales divi- sion.

Bynum will elso continue his duties as manager of di- rect _ sales. He joined Carrier in 1930 as a student engineer. Later he became branch manager in Daliag,

Oo. W. Bynum and subsequently southern region manager and then district manaer for Chicago. In 1946 he became man- ager of direct sales.

Rohrbach Elected President

Of Raybestos-Manhattan, Inc.

PASSAIC, N. J.—John F. D. Rohr- bach was elected president of Ray- bestos-Manhattan, Inc. at the recent annual meeting of the board of direc- tors, the company has announced.

Sumner Simpson, president of the firm since its founding in 1929, was elevated to chairman of the board, a position that has remained vacant since the death of Col. A. F. Town- send in 1940.

At the same meeting, W. H. Dunn, formerly comptroller, was elected treasurer, and W. W. Kievit, formerly secretary, was elected comptroller and secretary.


. sin Abode te

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Here’s how

Self-contained ) i or Remote Unit





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Water cooler optional at little extra cost.

BEVERAGE-AIR is their best salesman!

* More capacity in less space than

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Model B78-S

Many commercial dealers are convinced

any other cooler.

RGM its witinwi o


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Can be utilized when cooler ‘: under a standard bar.

ience. . .adjustable dividers. . easy sliding lids, and above all—-



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ideal for large city homes, estates, boarding houses, farms, clubs, etc. Designed with all the modern features and details demanded by the most critical consumer. Furniture stores, Appliance dealers, Department stores, Building supply dealers; and other outlets reaching mass buyers can sell hundreds of this model to both domestic and commercial users. The JORDON 10/4 has 10 cu. ft. of Normal Temperature (40°) space and a 4 cu. ft. freezer-locker (0°)—yet its overall size is only slightly larger than that of an average domestic I


@ SPECIFICATIONS—HEIGHT: 68", WIDTH: 39", DEPTH: 29", EXTERIOR FINISH: White Hi-Baked Dulux on Bonderized steel. INTERIOR FINISH: Hi-Polished Stainless Steel. HARDWARE (semi-concealed type): Chrome on Brass. SHELVES: 5 (normal temperature zone). ICE CUBE TRAYS: 6 (84 big cubes per freezing. Approx. 12 Ibs.). AUTOMATIC INTERIOR! LIGHT. INSULATION: 4” FIBREGLAS COMPRESSOR \% H.P. Kelvinator, Hermetically Sealed. APPROX. SHIPPING WEIGHT: 680 Ibs. approx.


Thousands of installations prove that the JORDON Model 14/6 is the perfect answer to the need for an “in-between” size refrigerator. 14 cu. ft. of normal (40°) storage and 6 cu. ft. of freezer-locker (O°) storage make this model ideal for large family homes, farms, and for many commercial installations in hotels, cafes, restaurants, clubs, hospitals, institutions, etc. You can do more business, enter new fields, show greater profits with the JORDON Model 14/6. Users like the one con- densing unit and one simple control which provides simple plug-in installation and economical operation. Additional specifications include: HEIGHT: 71%", WIDTH: 43/2", DEPTH: 30", INTERIOR FINISH: High- polish stainless steel. Automatic light. Seven (7) ice-cube trays, 98 cubes, 16 Ibs. LOCKER DOORS: 2, insulated. EXTERIOR FINISH: Hi-baked White Dulux or Stainless Steel. HARDWARE: Heavy, chrome plated. Automatic door latch, CONDENSING UNIT: Hermetically sealed, KELVINATOR—¥% H.P. SHIPPING WEIGHT: 785 Ibs. approx.

latch, CONDENSING UNIT: Ys H.P. Hermetically sealed.


The JORDONETTE has full 3% cu. ft. capacity, 2 ice cube trays, automatic interior light, porcelain interior and a practical PORCELAIN WORK-TABLE TOP.

The market includes: kitchenettes, professional offices, studios, recreation rooms, trailers, field offices, and other places where a small but completely equipped refrig- erator is essential.

SPECIFICATIONS—HEIGHT: 34!2", WIDTH: 24%". DEPTH: 252", GROSS CAPACITY: 31 cu. ft. EX- TERIOR FINISH: Porcelain work-top. Front and sides, Hi-baked White Dulux on Bonderized steel. INTERIOR FINISH: White Porcelain—rounded corners. Automatic light. Two (2) ice trays. INSULATION: fibreglas. HARDWARE: Heavy, chrome-plated. Automatic door

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Plan it Right! Build it Right! Price it Right!

Back it with effective promotion. That, in a nutshell is the essence of JORDON policy—and the reason why JORDON has been able to produce these style, quality and profit leaders and to carry them so quickly to the topmost rung of sales success. That is what JORDON has been promising you—and that is what you have been getting. More sales, more profit, wider market- ing opportunities.




Although we have almost doubled our manufacturing facilities in recent months the increasingly heavy demand means production will be overtaxed. If you are interested in all or part of the JORDON line for your territory PLEASE MAKE YOUR INQUIRY NOW. THERE IS STILL TIME TO PROFIT ON THIS SEASON’S BUSINESS. «4



- Factory and Sales Division | 58th $ St. and er oye! Phite. 43, Pa.

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